Facebook's bet on 'snackable content' could be worth $12 billion (FB)

Shailesh Andrade/Reuters Facebook's video on-demand service, "Watch," could easily bring in $12 billion in sales by 2022, Brent Thill, an analyst at Jefferies, wrote in a note. The social media company's data-driven approach to video content by employing user-engagement data to tailor videos to its audience will help drive revenues. Shorter and lighter video content will help Facebook differentiate itself from video-streaming peers. To view Facebook's real-time stock price, click here. Facebook'...